Welcome to the blog
Digital marketing was not a career path I saw for myself. I wanted to write novels and maybe sell a few paintings on the side. But I embraced the experience, asking myself at every turn, “How could I put this to use for myself when it’s time to market my creative work?” All the information I have to share is filtered through that lens so you can help get your work in front of the right people without shackling yourself to 24/7 marketing work.
Write Better Blog Posts by Writing Like a Journalist
Writing is the most important skill for creating quality blog posts. But other journalism skills translate well to blogging: interviewing, capturing the personality of a subject with the right quotes, structuring an article, and photojournalism.
How do you know when you know enough about marketing?
When I got my first job as a social media manager, I had some experience with social media marketing. But nothing that made me feel like I knew enough.